ACCESS - Advancing Capacity for Climate  and Environment Social Science
ACCESS - Advancing Capacity for Climate  and Environment Social Science

Making a Net Zero Society: Follow the Social Science


We are excited to share a new report which identifies key steps and recommendations to support the delivery of the Net Zero 2030 policy target. The report Making a Net Zero Society: Follow the social science highlights the need to take a fresh approach to understand, plan and deliver the social and cultural change that will be needed to reach net zero targets.

In the report by the ESRC-funded ACCESS network, 10 leading academics offer their analysis of the recent UK Net Zero Research and Innovation Framework, Delivery Plan and Net Zero Society: Scenarios and Pathways Report. They go on to present selected case studies of past and ongoing societal change and transition, that offer lessons for net zero policy.

The report

Summary Report

  • Summary
  • Infographic
  • Key Recommendations
  • Key steps

Full report

  • Key Steps & Infographic
  • Key Recommendations
  • References
  • Annex 1 – Perspectives on Societal Change
  • Annex 2 – Policy Document Analysis
  • Annex 3 – Case Studies of Societal Change
  • Glossary

Summary

The Economic and Social Research Council-funded ACCESS network drew together an independent task force of experts to consider the role of social science in UK net zero policy. The task force, which ran for one year between 2023-2024, reviewed a range of social science perspectives, analysed examples of government net zero plans and built understanding from case studies of societal change.

We now call upon government to make more consistent and effective use of social science in delivering UK net zero ambitions. Our work shows the huge opportunities, and wide range of benefits, that can be delivered through sustained action to reduce demand for energy. To achieve net zero we need actors from across society to be engaged. Actors that work at the mid-level, between scales, silos and sectors, are especially important. Engaging citizens in meaningful debate about change and generating positive visions of a net zero future will also be essential.

We recommend that government establish a Net Zero Social Science Advisory Committee in the Department of Energy Security and Net Zero.

Key Recommendations

  1. Re-centre net zero policy attention on the role of society. This is critical to a fully socio-technical approach to net zero transformations and will bring important new opportunities for intervention around the drivers of, and roadblocks to, societal change.
  2. Prioritise interventions to reduce demand for energy. Net zero will not be achieved by supply-side options alone and demand reduction offers many wider benefits. There is considerable scope for developing and mobilising demand-side knowledge, innovation and action.
  3. Empower mid-level actors (e.g. local government, civil society, businesses, schools) to deliver place-sensitive, locally appropriate, net zero interventions. Enabling these actors – through funding,legislation and devolved powers – is crucial to realising their potential roles in reaching net zero.
  4. Create structures and processes that engage diverse publics in conversations about the changes required – recognising not only the benefits of net zero measures but also the concernsand challenges they can raise. The purpose and scope of these engagements must be clearly laid out. Climate Commissions and Climate Citizens’ Assemblies have been successfully applied to supporting place-based climate policy. Such mechanisms can help to deliver a transition that is smoother, faster and more equal.
  5. Build and communicate positive and collective visions of a net zero future that can galvanise widespread support for net zero changes, and that recognise the many benefits of action beyond reducing emissions – including better health, new jobs, technological innovation and a fairer society. These visions must also engage with the downsides of net zero policies and with sources of contestation.
  6. Embed the critical, reflective and analytical skills of the social sciences in net zero institutions and policy, as exemplified by the work of the Intergovernmental Panel on Climate Change (IPCC) and the Government Office for Science Net Zero Society Report.
  7. Ensure concerted and coordinated investment in social science expertise across all aspects of the next UK Net Zero Research and Innovation Framework Delivery Plan.
  8. We recommend that the UK and devolved governments include more social science expertise in science advisory committees looking at net zero. We suggest establishment of a Net Zero Social Science Advisory Committee within the Department for Energy Security and Net Zero (DESNZ),with terms of reference to include diverse social science disciplines and topics of net zero expertise.

Key steps to Make a Net Zero Society

Making a Net Zero Society infographic
This diagram summarises important social science capabilities and how they contribute to net zero planning. By drawing on social science perspectives [Annex 1], government can take a new look at net zero goals and challenges; social science analysis can build understanding from other societal changes; and these social science inputs can help to plan next steps to accelerate progress to net zero.

Build understanding from other societal changes. Understanding processes of societal change is a vital area of net zero research and policy investment.

Take a new look. Social and technological change is a multifaceted process involving governments, organisations, people, devices and cultural shifts.

Plan next steps. The net zero transition needs to be informed by an understanding of social and cultural dymanics. It needs to go beyond economic, supply-side and narrowly framed consumer-based perspectives. The social sciences have a unique set of skills to bring to this task.

Case Studies

School children crossing sign
Case Study A - School Streets
Roof insulation, worker filling pitched roof with wood fibre insulation
Case Study B - Housing Retrofit
A hand stubbing a cigarette out.
Case Study C - Smoking
A woman pushing a trolley at the supermarket
Case Study D - Single-use Plastic Bags
Post box painted with 'Thank you NHS'
Case Study E - Covid-19: Non-Pharmaceutical Interventions
Turning up/down a thermostat on a radiator
Case Study F - District Heating In Denmark
An over the shoulder shot of a mature male homeowner adjusting his boiler in his kitchen. The boiler is located in a cupboard.
Case Study G - Gas Central Heating
Houses and fields shown from the sky by drone give a unique perspective on UK life on the suburbs
Case Study H- Carbon Capture and Storage

The Task Force

The Task Force brought together an interdisciplinary group of environmental social scientists to highlight how UK social science expertise can be more effectively deployed to support a rapid societal transition to net zero. The task force ran between April 2023 and March 2024.

  • Karen Bickerstaff (University of Exeter, Geography)
  • Simone Abram (University of Durham, Energy Institute and Anthropology)
  • Ian Christie (University of Surrey, Institute for Sustainability)
  • Patrick Devine-Wright (University of Exeter, Geography and Environmental Psychology)
  • Steve Guilbert (University of Exeter, Geography)
  • Steve Hinchliffe (University of Exeter, Geography)
  • Alice Moseley (University of Exeter, Politics)
  • Emma Pitchforth (University of Exeter, Medical School)
  • Lorraine Whitmarsh (University of Bath, Psychology)
  • Gordon Walker (Lancaster University, Lancaster Environment Centre).
  • Peter Bailey (Environment Agency)
  • Katie Dow (Environment Agency) have provided scientific
    and technical input to the task force.

The Task Force Approach

This policy advice report is based on the outputs of a dialogue between task force members around:
• A focused review of social science perspectives on societal change, reflecting the diverse expertise of task force members. [Annex 1].
• Analysis of the UK Net Zero and Innovation Framework (DESNZ, 2021) and associated Delivery Plan 2022-25 (DESNZ) and the Net Zero Society: Scenarios and Pathways Report (Go-Science, 2023) [Annex 2].
• Analysis of selected case studies of past and ongoing societal change and transition, both successful and more problematic, that offer lessons for net zero policy [Annex 3].

Citations

To cite this report: Bickerstaff K, Abram S, Christie I, Devine-Wright P, Guilbert S, Hinchliffe S, Moseley A, Pitchforth E, Walker G and Whitmarsh L. (2024) Making a Net Zero Society: Follow the Social Science – Full Report. ACCESS Project, University of Exeter, UK.

Acknowledgments

Our thanks to the following individuals and/or organisational representatives for their input to the deliberations and outputs of this taskforce: Harriet Bulkeley (University of Durham); Andy Jordan (UEA); Gary Kass (University of Surrey); Julie MacArthur (Royal Roads University); Susan Owens (University of Cambridge); Benjamin Sovacool (University of Sussex); Academy of Social Sciences; British Academy; Department for Energy Security & Net Zero; Government Office for Science; Department for Environment, Food & Rural Affairs; Department for Transport; Scottish Government; Welsh Government; Department of Agriculture, Environment & Rural Affairs, Northern Ireland; Environment Agency and Natural England.

The design work was led by Sarah Baker (University of Exeter) and proofread by Trevor Hood (University of Surrey).

This work was supported by the Economic & Social Research Council Grant ref ES/ W00805X/1; and the Leverhulme Trust Research Fellowship RF-2023-704\7.

September 2024

 

Disclaimer

The views expressed throughout the report are those of the authors and their individual capacities, not those of their employers, institutions or the report’s funders. The content of this report is provided ‘as is’ – no representations are made that the content is error-free. This work is published under a Creative Commons Open Access licence CC-BY-NC-ND 4.0 which permits re-use, distribution and reproduction in any medium for non-commercial purposes providing appropriate credit to the original work is given. You may not distribute derivative works without permission. To view a copy of this licence, visit: https://creativecommons.org/licenses/by-nc-nd/4.0

All versions of this work may contain content reproduced under licence from third parties. Permission to
reproduce this third-party content must be obtained from these third parties directly.

For more information please email ACCESS_admin@exeter.ac.uk

Comments

Lead author Professor Karen Bickerstaff, from the University of Exeter, says: “This research report provides a clear evidence base for fuller representation of the social sciences within the expert groups advising government on net zero.  Technology is really important but cannot, in isolation, achieve the deep decarbonisation required; social dynamics and processes must be an equal focus of government initiatives.  There is great potential to reduce energy demand, but this requires meaningful public debate about the benefits and challenges involved.”

Gordon WalkerCo-author Gordon Walker, Emeritus Professor, at the Lancaster Environment Centre, Lancaster University makes clear that, ‘Following the science on climate change has long been crucial, but on its own doesn’t make change happen. The social sciences have an enormous amount to contribute to finding effective and practical routes to net zero across society. There are key principles to follow – working closely with communities, being inclusive, reducing energy dependency, maximising co-benefits – and much insight that social scientists can contribute to diagnosing the successes and failures of policy action’.

Simone AbramCo-author Professor Simone Abram, Executive Director of Durham Energy Institute, Durham University adds “There is mature and extensive social science evidence on clean energy. Government and industry must understand social science insights to avoid repeating the same mistakes and ensure everyone can participate in the energy transition.”

 

 

 

Lorraine WhitmarshCo-author Professor Lorraine Whitmarsh said “The report highlights that people can be agents of change in many different ways, and that governments need to provide opportunities to tap into this ‘people power’ to accelerate progress on net zero. This more people-led approach also offers wider benefits to wellbeing, inclusion, and prosperity than just focusing on energy supply or technologies alone.”

 

 

Patrick Devine-WrightCo-author and Director of ACCESS, Professor Patrick Devine-Wright from the University of Exeter, is keen to highlight, “The report’s final recommendation is that the UK and devolved governments include more social science expertise in science advisory committees looking at net zero. One way to do this would be to establish a Net Zero Social Science Advisory Committee within the Department for Energy Security and Net Zero.

 

Birgitta GaterslebenCo-Director of ACCESS, Professor Birgitta Gatersleben from the University of Surrey concludes “This team of experts clearly shows how social science is essential to guarantee the social transformation needed to achieve net zero targets.”

 

 

Professor Julie MacArthur, Canada Research Chair in Reimagining Capitalism, Royal Roads University, endorses the report, as “an important change from a business-as-usual focus in net-zero policy on technocentrism. It reflects the fact that transitions are as much socio-political – reflecting diverse values, cultures and interests – as they are technological. Two important ways this is represented in the report are: i) how contestation is framed as a necessary, important and expected part of transitions, rather than an unwelcome surprise and ii) the focus on ‘mid-level’ actors at the municipal and community level.”

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