I am an environmental social scientist and a lecturer in Marketing & Strategy at Cardiff University Business School. My research explores sustainable lifestyles with a focus on diet change, sustainable food systems, and public engagement. I use mixed methods approaches and participatory and place-based methods to explore ’sticky’ topics (e.g. diet change).
I am a member of the Centre for Climate Change and Social Transformations (CAST) where I am currently involved in developing a visioning toolkit.
In my previous work in CAST, I was a Knowledge Exchange and Research Associate and led our key messages report and the cross-cultural work exploring visions of low-carbon futures in China and Sweden. Working closely with policy makers, I worked with the Welsh Government as a behaviour science fellow on projects related to community food and tree planting.
Sustainable diets, community food and food systems change.
Public engagement with climate change.
In CAST we are interested in collaborating with policy makers, third sector and private sector organisations to develop the ‘visioning toolkit’. Please get in touch if you are interested.
I am also interested in working at the intersection between policy making, public engagement and food systems change. I am looking for collaborations with community food initiatives, policy makers, and those interested in working in this space.
2024: Discourses of climate inaction undermine public support for 1.5° C lifestyles. Global Environmental Change, 87, 102875. https://doi.org/10.1016/j.gloenvcha.2024.102875
2023: A people-centred approach is needed to meet net zero goals. Journal of the British Academy, 11(S4), 97-124. https://doi.org/10.5871/jba/011s4.097
2023: Building relationships back into the food system: Addressing food insecurity and food well-being. Frontiers in Sustainable Food Systems, 7. https://doi.org/10.3389/fsufs.2023.1218299
2022: The problematic role of materialistic values in the pursuit of sustainable well-being. Link: https://www.mdpi.com/1660-4601/19/6/3673 Environmental Research and Public Health
2021: Transformations for climate change mitigation: A systematic review of terminology, concepts, and characteristics. Link: https://wires.onlinelibrary.wiley.com/doi/full/10.1002/wcc.738 Wiley Interdisciplinary Reviews: Climate Change
2021: Reducing meat consumption at work and at home: facilitators and barriers that influence contextual spillover. Link: https://www.tandfonline.com/doi/full/10.1080/0267257X.2021.1888773 Journal of marketing management
2019: Understanding contextual spillover: Using identity process theory as a lens for analyzing behavioral responses to a workplace dietary choice intervention. Link: https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2019.00345/full Frontiers in Psychology
2019: Is it up to them? Individual leverages for sufficiency. Link: https://www.ingentaconnect.com/content/oekom/gaia/2019/00000028/00000004/art00010 GAIA-Ecological Perspectives for Science and Society
2024: Five principles for good public engagement: How to get people involved in the climate conversation. CAST Briefing 29.
Link: https://cast.ac.uk/wp-content/uploads/2024/07/CAST-the-centre-for-climate-change-and-social-transformations-cast-briefing-29-five-principles-for-good-public-engagement-how-to-get-people-involved-in-the-climate-conversation.pdf
2024: Community healthy food interventions: Review of outcome metrics and toolkits.
Link: https://cast.ac.uk/wp-content/uploads/2024/08/the-centre-for-climate-change-and-social-transformations-cast-report-community-healthy-food-interventions-review-of-outcome-metrics-and-toolkits-for-cornwall-council-and-the-well-fed-cornwall-network.pdf
2024: Catalysts of Change: People at the Heart of Climate Transformations. Key messages from five years of social science research on climate change.
Link: https://cast.ac.uk/wp-content/uploads/2024/03/CAST-the-centre-for-climate-change-and-social-transformations-key-messages-from-five-years-of-social-science-research-on-climate-change-report.pdf CAST report.
2024: Social visions for a low-carbon future.
Link: https://cast.ac.uk/wp-content/uploads/2024/03/CAST-the-centre-for-climate-change-and-social-transformations-social-visions-for-a-low-carbon-future-report.pdf CAST report.
2023: Workshops to discuss the future of tree planting with Welsh farmers.
Link: https://cast.ac.uk/wp-content/uploads/2024/03/CAST-the-centre-for-climate-change-and-social-transformations-social-visions-for-a-low-carbon-future-report.pdf Cardiff: Welsh Government.
2023: The Implications of Behavioural Science for Effective Climate Policy: Using behavioural insights to shape low-carbon and climate-resilient behaviour change and policy acceptability across key sectors.
Link: https://www.theccc.org.uk/publication/the-implications-of-behavioural-science-for-effective-climate-policy-cast/ London: Climate Change Committee.
2023: Policy fellowship schemes as a vehicle for co-production–insights from Welsh Government Fellowships.
Link: https://www.csap.cam.ac.uk/media/uploads/files/1/policy-fellowship-schemes-as-a-vehicle-for-co-production.pdf
2022: The road to net zero: UK public preferences for low-carbon lifestyles.
Link: https://cast.ac.uk/wp-content/uploads/2022/09/CM_UOB_49-CAST-Report_v5_FINAL_27.9.22.pdf Centre for Climate Change and Social Transformations Briefing paper.
2022: Accessible Veg: A pilot project exploring the barriers and benefits to CSA memberships for food-insecure households.
Link: https://orca.cardiff.ac.uk/id/eprint/151114/1/Accessible%20Veg%20for%20web.pdf
2021: Citizens’ climate assemblies: Understanding public deliberation for climate policy.
Link: https://orca.cardiff.ac.uk/id/eprint/145771/ Cardiff University
