ACCESS - Advancing Capacity for Climate  and Environment Social Science
ACCESS - Advancing Capacity for Climate  and Environment Social Science
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Dr Susann Power

Last modified: April 23, 2024
ACCESS Leadership College Fellows

Senior Lecturer in Sustainable Tourism and Hospitality
Ulster University


The sector(s) I work in: Academic

Professional qualifications:

PhD, MSc, BA negot, FHEA




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Google Scholar 


About the organisation(s) I've worked for

Organisation name:

Ulster University

About my experience and expertise

Personal statement:

I am a global citizen having found my home near the sea in Northern Ireland. My career spans from Policy Manager at the World Travel & Tourism Council to Lecturer in Business Ethics at the University of Surrey and now Lecturer in Sustainable Tourism and Hospitality at Ulster University and Chair of the Ulster University Business School’s Sustainability Committee.

My research interests combine corporate sustainability, sustainable tourism, ethics and entrepreneurship. I am a Board Director of Sustainable NI and Fellow of the ACCESS Leadership College. I sit on the editorial board of Annals of Tourism Research Empirical Insights and supervise several PhD researchers with topics varying from rural tourism, circularity, post-growth and pro-environmental behaviour change. When not on campus, I can usually be found picking litter on the beach. 

Key topic areas of research or interest:

  • Corporate sustainability
  • Entrepreneurship and entrepreneurial ethics
  • Pro-environmental behaviour change
  • Sustainable tourism 


Power, S., Di Domenico, M., & Miller, G. (2024). A longitudinal analysis of judgement approaches to sustainability paradoxes. Tourism Management102, 104877.

Power, S., Di Domenico, M., & Miller, G. (2022). An investigation into sustainability paradoxes in a dynamic and shifting tourism landscape. In Tourism 22 and Beyond – What Matters Now to the Global Tourist?: ATLAS 2022 Book of Abstracts (pp. 102-102). Association for Tourism and Leisure Education and Research.  

Singleton, R., Power, S., McMahon-Beattie, U., & McLaughlin, M. (2022). Why Do We Litter the Places We Love? Putting the Beach User at the Centre of Policy and Intervention Design. In Critical Tourism Studies 9: With In Dangerous Times (Vol. 9, pp. 152-153). Critical Tourism Studies. 

Hollywood, L. E., Burns, A., Power, S., & McDowell, D. (2022). Embedding a sustainable and wholesome nutrition approach into the New Product Development Process. 85-93. Paper presented at Gastronomy Summit, Belfast. 

Power, S. (2021). Enjoying your beach and cleaning it too: a Grounded Theory Ethnography of enviro-leisure activism. Journal of Sustainable Tourism, 1-20.  

Power, S., Di Domenico, M., & Miller, G. (2020). Risk Types and Coping Mechanisms for Ethical Tourism Entrepreneurs: A New Conceptual Framework. Journal of Travel Research, 59(6), 1091-1104.

Power, S. (2019). Local Residents’ Activism: Cultivating an Environmental Ethic Among Beach Visitor in Northern Ireland. 118. Abstract from Critical Tourism Studies 2019, Ibiza Town, Spain.  

Power, S. (2018). Findings from the treasure chest: conducting archival research in tourism and hospitality. In R. Nunkoo (Ed.), Handbook of Research Methods for Tourism and Hospitality Management (1 ed., Vol. 1, pp. 231-241). Edward Elgar Publishing.  

Power, S., Di Domenico, M., & Miller, G. (2017). The nature of ethical entrepreneurship in tourism. Annals of Tourism Research, 65, 36-48. 

Power, S. (2015). Entrepreneurial risks-taking and responsibilities in the context of responsible tourism. 82. Abstract from 24th Nordic Symposium for Hospitality and Tourism Research, Reykjavik, Iceland.

Power, S. (2015). ‘Do good, mean good’ – A value-behavioural perspective for ethical entrepreneurship in tourism. In 15th European Academy of Management Conference, Business for Society Track (pp. 1) 

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