ACCESS - Advancing Capacity for Climate  and Environment Social Science
ACCESS - Advancing Capacity for Climate  and Environment Social Science
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Dr Helen Kendall

Last modified: March 18, 2024
ACCESS Leadership College Fellows

Senior Specialist Social Science
Natural England
Pronouns: She/her/hers


The sector(s) I work in: Government agency




About the organisation(s) I've worked for

Organisation name:

Natural England

About my experience and expertise

Personal statement:

I am Senior Specialist in Social Science at Natural England (2022- present) and have previously held research and teaching positions at Newcastle University (2013-2022), Newcastle University Singapore (2015-2016) and the University of Kent (2022). As an independent interdisciplinary researcher, I have worked on multiple international, interdisciplinary research projects across agri-food and nature recovery disciplines. My research has used a broad range of qualitative methods including semi-structured interviews, focus groups, systematic reviews, expert elicitation via Delphi, ethnography and most recently oral histories.

Key topic areas of research or interest:

My academic work is centred in the agri-food domain and was focused across three key areas;
1) consumer attitudes towards food authenticity
2) understanding the adoption trajectories of Precision Agriculture (PA)
3) the development of high-integrity ecosystem service markets

At Natural England I deliver commissioned research and advise on social science research. I currently lead on social science input to the DEFRA funded Marine Natural Capital Ecosystem Assessment programme (mNCEA). Current work is focused on demonstrating the importance of diverse values insights for supporting place-based marine decision-making and developing tools to support the identification of private investors for marine nature recovery.


Ecosystem service markets:

Improving the evidence base for delivery of public goods from public money in agri-environment schemes, Emerald Open Research, Emerald insight:

Implementing landscape-scale environmental management: landscape enterprise networks, Journal of Environmental Law, Oxford Academic:

Integrating ecosystem markets to co-ordinate landscape-scale public benefits from nature, PloS one,

What makes an operational Farm Soil Carbon Code? Insights from a global comparison of existing soil carbon codes using a structured analytical framework, Carbon Management, Taylor Francis Online:

Identifying economic and societal drivers of engagement in agri-environmental schemes for English dairy producers, Land Use Policy, ScienceDirect:

Precision agriculture:

Precision agriculture technology adoption: A qualitative study of small-scale commercial “family farms” located in the North China Plain, Precision Agriculture, Springer:

A hybrid modelling approach to understanding adoption of precision agriculture technologies in Chinese cropping systems, Computers and Electronics in Agriculture, Science Direct:

A proposed framework for accelerating technology trajectories in agriculture: a case study in China, Frontiers in Agricultural Science and Engineering,

Food safety, fraud and authenticity:

A systematic review of consumer perceptions of food fraud and authenticity: A European perspective, Trends in Food Science and Technology, Science Direct:

Chinese consumer’s attitudes, perceptions and behavioural responses towards food fraud, Food Control, Science Direct:

Product attributes and consumer attitudes affecting the preferences for infant milk formula in China–A latent class approach, Food Quality and Preference, Science Direct:

Food fraud and the perceived integrity of European food imports into China, Plos one:

Drivers of existing and emerging food safety risks: Expert opinion regarding multiple impacts, Food Control, Science Direct:

Behind the kitchen door: A novel mixed method approach for exploring the food provisioning practices of the older consumer, Food Control, Science Direct:

Domestic food safety and the older consumer: A segmentation analysis, Food Quality and Preference, Science Direct:

Stakeholder methods:
Integrated framework for stakeholder participation: Methods and tools for identifying and addressing human–wildlife conflicts, Conservation Science and Practice, Society for Conservation Biology:

Other projects and networks:

Exploring ecosystem markets for the delivery of public goods in the UK, Newcastle University ePrints:

Natural capital and ecosystem assessment programme



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